What do presidents, candidates for political office, political debaters and Internet Marketers have in common? Writers. They all need original content.
The political leader engages a speech writer; the webmaster outsources to a freelance article writer. Both entities are ghostwriters who receive no credit for his work. The speaker or webmaster receives all the glory.
Ghost/speech writers have been hired by our political leaders for 100's of years. It has been reported that Alexander Hamilton was the speech writer for George Washington. If that is factual, then Alexander Hamilton is probably the most famous ghostwriter of all times.
A ghostwriter is a writer who works for compensation and upon completion of the project gives up all rights to the work. Almost all people in government use ghostwriters to write their memoirs, correspondence and speeches. Many webmasters use ghostwriters to write their web content because they either don't have the time or talent to keep their website updated with original, tailored content.
We will explore and explain the process of hiring a ghostwriter to write those original articles for your website. Following are a few points to help with the process:
Be prepared. Do not talk with a ghostwriter without knowing what you want. Do you require technical data? Will the articles demand in-depth research? How many words do you want? What subject matter do you wish the article to express?
Don't tell the ghostwriter to "write me an article on dieting" - a subject that has thousands of subtopics and methods. If you don't understand what you want I can guarantee you the ghostwriter will not delight you, no matter how much they charge or how experienced they are. They are writers, not sorcerers.
Be professional. If you desire to employ a freelance writer but you are clueless as to how much they charge or how they work you could end up losing your shirt. Hop over to Google and look up "custom articles", "freelance writers" and "ghost writers" to see what the going rates are.
Some will post their rates on the Internet. When you find what the "going rate" for ghostwritten articles is you can develop your budget for the expense. Or, after the research you may determine you can't afford a ghostwriter.
Ask the ghostwriter to give an estimate. Many times web sites will publish their fees so you can easily learn what the project will cost. At other times you may want to ask for a quotation.
Or, perhaps you are placing an ad on one of the freelance sites such as elance.com or getafreelaner.com. As pointed out in Item #1, Be Prepared. Lay out the following points in your query or posting: a) article length (words) b) topics c) deadline d) how much you can pay, and e) how you will pay them.
Be Specific. What do you want? Whether you believe it or not there is a difference in "content articles" for your web visitors to read and "keyword articles" written to improve your SEO (search engine optimization).
Perhaps you want both. If so, does the freelancer have expertise in people-pleasing content that will also delight the search engines and boost your search engine ranking?
Always keep your bottom line in view. Never overpay for your articles. Keep good record books of income vs. expenditures and remember that the reason you are engaging a ghostwriter to write those original articles for your website is to increase the traffic, hence the net profit, to your website.
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